Two cans, different but related.
Cosmic Jacuzzi I.P.A is next in line to get my illustration treatment. I’ve been working with BrewLink Brewing since their inception and this marks the fifth can I have designed for them. This one has psychedelic roots mixed with a big cheeky octopus. He is basically shooting through the cosmos on a cloud of doodles. A brighter color palette and hand drawn text made this one a fun departure from my normal work. If you are into beer you should definitely check out BrewLink’s brews.
Based on the success of Cosmic Jacuzzi at the BrewLink Tap Room they asked me to design their Limited Edition version of Cosmic Jacuzzi that features pineapple! For this design we switched the octopus for a very sure of himself pineapple character. The cans are related but not the same, making this a true limited edition brew. Even the doodles got switched up to match the flavor better.View Full Post
Reaching a benchmark.
I started my T-shirt design career in 2008 when I stumbled upon Threadless, an online design contest that printed crowd sourced designs. I’d spent a lot of time designing for print/other mediums but t-shirts where completely new to me. I created designs that I wanted to wear and submitted them to the site. My first submission got picked, printed and delivered to me. I was hooked on the T-shirt as a design canvas.
From there I entered many similar platforms online and my work got selected regularly. Before long I had a small fan following and people where starting to notice my work. I’d developed a T-shirt design style and mastered the art of marketing my art. At this point I started getting requests from brands for designs for their apparel lines. I did many, including the music scene. After a few twists and turns I ended up working as the Art Director at Design By Humans. A similar model to Threadless at the time. There I learned the art of screen printing and how to push the boundaries of the medium. This made me a better designer. I could advise clients on how to print their product to make them more successful. I could consider the process when I designed. After being promoted to Creative Director I got exposed to apparel licensing and worked with brands to curate art.
After designing hundreds of tees I got more opportunities to work with clients like Disney, Star Wars, Modcloth and Billabong. I realized the power of the T-shirt. The medium that is seen by hundreds and loved by thousands had got me quite the client list. It’s a medium that never goes away. I recently designed my 500th tee, a design for a MMA fighter. As I finished it and sent it off for approval I realized the benchmark I had reached. In eight years I have designed 500 T-shirts. That’s a lot of people wearing my art and that makes me happy.View Full Post
Attention! New Beer Means New Art!
BrewLink Brewery teamed up with Big Red Liquor stores to make an exclusive collaboration beer. from that melting of minds was born General Haze! A double dry hopped double Indian Pale Ale. Bold in flavors and super hopped up, the art direction was pretty clear. Make a military hop character who has conquered all the hops.
BrewLink are a two year old brewery out of Plainfield, Indiana with a very open mind to branding. Together we are creating a mix of amazing tasting beer (I’ve sampled nearly all of them) and my unique and quirky characters. This partnership means I get some pretty awesome creative freedom. This one was a fun edition, focusing in on one character instead of the doodles that cover most of the cans. A change of direction slightly for a limited edition craft beer made total sense and the design is still in line with the brands aesthetic.
I am very grateful for the opportunity to work with likeminded people driven by passion and the balls to try something new. It’s a fun journey and as these guys grow I’ll continue to thoroughly enjoy designing their cans.View Full Post
Cotton Bureau Wins!
Cotton Bureau is one of few t-shirts sites left that tests the art community through crowdsourcing. Getting a print there can be a tricky feat. Basically it’s a crowd sourced t-shirt site that showcases many designs but only a handful get printed, based on how well they are received by their customer base. The site is beautifully designed and the art tends to be strongly graphic and on trend. I have submitted and tried to be featured there around a dozen times, all without success. Recently though I got two tees funded and printed! Vintage Toy Robot and No Hoots Given both funded and I was really happy to finally crack that crowd. I like what Cotton Bureau do and I like their respect for design, their passion for keeping things personal and the product is really nice too.View Full Post
wotto wallets selected for global wholesalers!
I’ve been working with Dynomighty wallets for a while now through their collective program. As part of that program artists work gets selected to be included in the Dynomighty full catalog. This allows your design to be bought by wholesalers and sold in stores all over the globe. Which is pretty cool.
I got two designs picked up and both are doing well. ‘All of the Robots’ a design featuring lots of doodled robots was selected and is proving pretty popular and ‘Charactertastic’ a mass of weird and oddball characters in neon pinks and yellows. I’m always super stoked to know that my art is being distributed around the globe to stores that stock cool products like Dynomighty.View Full Post
The forth can for BrewLink Brewing Company was for a Cream Ale by the name of Crazy Dayz. This creamy ale is ridiculously easy to drink and is proving popular in the brewery’s tap room. The brew masters asked me to come up with a design to reflect the creaminess, drinkability and popularity of this craft ale. So obviously I went with a death theme! I was trying to capture the life long partnership the beer drinker and this beer might have. The go-to beer for any beer lover.
I thought it would be amusing to have a coffin with an arm reaching out to grab one last beer. Crazy Dayz, even crazier afterlife. It all came together when I added my signature doodle style to the background, flowing with the cream color palette well. This little simple cream ale is going to stick around and I think many cans of it will be consumed. They weren’t kidding when they said It’s ridiculously easy to drink.View Full Post