Style Guide

Fluffy & Agnes StyleGuide

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In 2019 I created a style guide for Illumination Entertainment’s Autumn/Winter Fluffy & Agnes consumer product collection. This Style Guide serves to offer graphics and character art to partners and vendors globally so that they can create unique products. Agnes & Fluffy are iconic characters from the Despicable Me movie franchise, recognized globally for their adorable relationship and the “It’s sooo fluffy” movie moment. I created the look, feel and direction of this entire guide. Working with designers, character artists and writers we created a seasonal guide. There are multiple pieces for this project in my portfolio section.

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