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The forth can for BrewLink Brewing Company was for a Cream Ale by the name of Crazy Dayz. This creamy ale is ridiculously easy to drink and is proving popular in the brewery’s tap room. The brew masters asked me to come up with a design to reflect the creaminess, drinkability and popularity of this craft ale. So obviously I went with a death theme! I was trying to capture the life long partnership the beer drinker and this beer might have. The go-to beer for any beer lover.

I thought it would be amusing to have a coffin with an arm reaching out to grab one last beer. Crazy Dayz, even crazier afterlife. It all came together when I added my signature doodle style to the background, flowing with the cream color palette well. This little simple cream ale is going to stick around and I think many cans of it will be consumed. They weren’t kidding when they said It’s ridiculously easy to drink.