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cumberland farms redesign by wotto

HyperFreeze Rebranding 2017

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10 years on Chillzone becomes HyperFreeze

10 years ago Cumberland Farms commissioned me to develop 12 character designs to represent their iced beverage line ‘Chillzone’. The characters I developed went on to be a roaring success with many spin off products. Icecream, candy, soda drink line, hats, t-shirts, toys, keychains, tattoos and even 6 foot costumes were developed from my designs. The characters had also blossomed into 15 as new flavors were added. In 2017 it was time to rebrand, refresh and rethink the characters. I was honored to get the chance to rework my original designs.

10 years is a long time, in that time my illustration skills have improved and my style has altered slightly. Looking back at the characters I could see how they had dated and were definitely ready for a rework. 15 characters were reduced to 12. Each reworked to give it more character and energy. After months of work and a handful of revisions the characters where approved and ready. Recently the designs were unveiled in stores and are set for many more adventures. For me this is what good client relationships are all about. The Cumberland Farms came back to me after 10 years and trusted me with their brand once more. That means a lot and reaffirms my belief that being a good artist is only part of the job, you have to be good to your clients too.

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