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Billabong t-shirt design by wotto

I worked with Billabong’s Art Director for 3 years between 2010 – 2013 designing tees for their apparel lines. After many concepts and back and forthings my first design was selected. The design was called ‘La Playa’ which featured a very detailed illustrative surfing Day of the Dead character. This design was very successful and Billabong printed the artwork beautifully. It went on to feature on several colors and crossed the globe in several forms, ending in Australia as a kids seasonal tee in 2012. Most of the other pieces I created were in a similar style, on the back of the first one being such a success.

Eventually the company took a different graphic direction with a trend change and I moved on to other projects. This experience while painfully slow taught me a lot and put me in front of many other clients. La Playa is still a T-shirt I see around and definitely the one that people reference years later. It was worn by a few people on TV shows and Kevin from The Kevin & Bean Show wore it several times.