Kenichi Bear Collection

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Kenichi Bear is a brand known for their headphones that are marketed towards sports athletes and gamers. I recently worked on an illustration for them to add to their apparel collections. The piece consisted of multiple characters, words, logos and doodles. The color palette was bright and bold on a crisp white background. The illustration was also made on a more subtle grey background with one color.

The art was used on shoes, jackets, bags, and shorts. The brighter doodle was used for the outside of the collection, with the more subtle version being used for the lining of the products. This contrast was a nice touch and elevated the products. You can see and purchase the line here.