Fender x Minions

Fender Custom Shop teamed up with Illumination to bring joy, music, and educational opportunities to young people in Los Angeles through the Fender Play Foundation. Six members of the Illumination Entertainment creative team teamed up with Custom Shop Master Builders to built one-of-a-kind Fenders based on the Minions universe. The Fender Play Foundation hosted a group of students from its programs to go see master builders in action and have a first look at the incredible instruments. Each instrument was thoughtfully crafted in a collaborative effort to create stunning, unique, and endearing guitars that will be loved for many years to come.

The guitar chosen for me to work on way the classic acoustic. I worked in partnership with the talented illustrator Ellie Morlino. We choose Kevin as out Minion and created a design that encompassed both sides of his personality.

Proceeds from the sales of these instruments will directly benefit the Fender Play Foundations programs that equip, educate, and inspire the next generation of players. Learn more here: Fender x Minions Project

Client : Illumination Entertainment/Fender
Project : Fender Custom Guitar Project
Creative Director : Craig Watkins
Product Development : Fender
Design : Craig watkins/Ellie Morlino
Other Designers Involved : Pepe Arean, Momo Wang, Natasha Mann, Scott Frandsen