H&M Asia x Minions

Universal Studios and Illumination Entertainment teamed up with H&M to create a sports line for young ladies and teens across Asia. I lead the creative on this project, redesigning a lot of the graphics and layouts. I worked with Sean Millard on character design and delivered many sports themed designs. The final products were understated and very on trend for Asia. I was pleased with this program because it broke away from the usual Minions aesthetic. Available exclusively across Asia H&M for the remainder of 2020.