H&M Kids x Minions

Illumination Entertainment and Universal Studios teamed up with global retailer H&M to create a North America Collection for kids. Nearly all of the art used for this collection came from a style guide I created earlier this year for Illumination. I created a core look in a style guide to support the release of the Minions: The Rise of Gru movie. I am really happy with this collection because although it is core minions, it still has a fresh design aesthetic. These products are available at H&M but many have already sold out.