Lyrical Lemonade

Lyrical Lemonade teamed up with Illumination Entertainment to celebrate the release of the smash hit movie Minions: Rise of Gru. Drawing inspiration from Yeat’s movie anthem “Rich Minion” Lyrical Lemonade, in partnership with IE developed a capsule collection include: apparel, varsity jacket, phone case, plush and limited print. The collection was launched in July of 2022 and sold out in 3 minutes.

Client : Lyrical Lemonade x Minions: Rise of Gru capsule collection
Project : Official licensed apparel and product Lyrical Lemonade collaboration.
Creative Director : Craig Watkins
Product Development : Craig Watkins/Universal Studios/Lyrical Lemonade
Art : Lyrical Lemonade