Minions 2 : The Rise of Gru 2020 Style Guides

For the upcoming movie release of Minions 2 : The Rise of Gru I worked on several style guides for the 2020 release. Due to Covid19 the release date was pushed back until 2021. The guides were still used substantially around the globe. Universal NBC & Illumination entertainment partnered with many consumer product brands including: Zara, H&M, Walmart, Target, Funko, Mattel, Barbie, Bossini, Kiabi, Nestle and Smiggle. Creating hundreds of products, spanning the globe these guides were used extensively across all product categories.

Client : Illumination Entertainment/Universal NBC
Project : Minions 2 : The Rise of Gru 2020 Style Guides
Creative Director : Craig Watkins
Product Development : Universal NBC Global
Production : Vanessa Scott & Tatiana Krasovski
Character design : Red Central, Sean Millard & Dan Bob Thompson
Design Support : Lincoln Design Co. & Tatiana Krasovski