Minions 2 : The Rise of Gru 2021 Style Guides
Due to Covid19 the upcoming movie release of Minions 2 : The Rise of Gru was pushed back. As a result, I worked on several style guides for 2021. These guides were to support the franchise for another year in order to build awareness in the lead up to the movie release globally. Universal NBC & Illumination entertainment partnered with many brands to create hundreds of products. These guides were used extensively across all product categories across the global market.
Client : Illumination Entertainment/Universal NBC
Project : Minions 2 : The Rise of Gru 2021 Style Guides
Creative Director : Craig Watkins
Product Development : Universal NBC Global
Production : Tatiana Krasovski
Design Support : Lincoln Design Co., Momo Wang, Adam Higton & Tatiana Krasovski