Minions Global Artist Collaboration

Universal NBC & Illumination entertainment created the Minions Global Artist Collaboration in 2019 with the first program launching in 2020. I was fortunate to be asked to direct the program of seven extremely talented individuals. The collaboration features artists from across the globe with multiple different styles. Focused on the movie, Minions: The rise of Gru these artists each created their unique take on key scenes from the movie.

Client : Illumination Entertainment/Universal NBC
Project : Minions Global Artist Collaboration Style Guide
Creative Director : Craig Watkins
Product Development : Universal NBC
Art : Hydro74 (USA), Marylou Faure (UK), Paulo Villagrán (Mexico), Mr Kone (Mexico), Sambypen (Korea),Ying Wu (China), and Yuka Morii (Japan)