Minions Seasonal Style Guides

To support the ever growing business of the Minions franchise, I developed these seasonal style guides to inspire product partners around the globe. These guides have been used by multiple partners to create a range of products.

The Halloween guide centers around a new perspective of color and key character moments. This guide was successful in the confectionary category, apparel and home. The Valentine’s guide was used globally across many markets, with the character art being picked up and used for other non-Valentine’s themed products. This guide saw success in the gift-ables market, confectionary and stationary categories.

The Winter Minions guide was developed in partnership with the Universal Japan team. The guide was used to build an exclusive line of product for the Universal Studios Japan theme park during the holiday season. It was used for apparel, gifting products, beverages, food items and toys.

Client : Illumination Entertainment/Universal NBC
Project : Minions Seasonal Style Guides
Creative Director : Craig Watkins
Product Development : Universal NBC Global
Production : Vanessa Scott & Tatiana Krasovski
Character Art : Sean Millard & Ellie Morlino
Design Support : Tatiana Krasovski