Sing 2 Style Guide

Sing 2 is the follow up to the hugely successful 2016 movie. Due for release in the holiday season 2021, this movie is sure to make noise. I directed a trend style guides for 2021. This guide was created to support the franchise and build awareness in the lead up to the movie release across the globe. Universal NBC & Illumination entertainment have partnered with many brands to create hundreds of products. These guides were used extensively across all product categories across the global market. I recruited the help of the hugely talented Danny Haas to bring his unique vector style to the Sing cast.

Client : Illumination Entertainment/Universal NBC
Project : Minions 2 : Sing 2 Style Guide
Creative Director : Craig Watkins
Product Development : Universal NBC Global
Production : Tatiana Krasovski
Design Support : Danny Haas, Tatiana Krasovski & Ellie Morlino