Blog

Defy Extreme Air Sports Parks and Fluid Studios asked me to illustrate three detailed illustrations for their 2023 campaign. The campaign centered around getting children off screens and into activities. Catering to adults and kids, their parks are stretched out across the USA with 61 locations! They offer a range of attractions from Trampolines, Battle beams, extreme dodge ball, basketball, air tracks, kid specific jump areas, Ninja courses, parkour courses, stunt falls, trapeze and aerial silks, wall tramp and zip lines! The illustrations were placed over existing photography to create a funny and unique approach to attract customers into the parks. I created three detailed doodle style illustrations and three hand drawn lettering pieces to go with them.

Defy extended the campaign to their sister companies Rockin’ Jump and Sky Zone too. The campaign consisted of emails, digital ads, banner ads, animated gifs, homepage banners and social media assets. The final art work can be seen here. It was great to work with this team again. I worked on another campaign in the previous year, it’s always nice to be asked back!