Branding

Defy Extreme Air Sports Parks and Fluid Studios asked me to illustrate three detailed illustrations for their 2023 campaign. The campaign centered around getting children off screens and into activities. Catering to adults and kids, their parks are stretched out across the USA with 61 locations! They offer a range of attractions from Trampolines, Battle beams, extreme dodge ball, basketball, air tracks, kid specific jump areas, Ninja courses, parkour courses, stunt falls, trapeze and aerial silks, wall tramp and zip lines! The illustrations were placed over existing photography to create a funny and unique approach to attract customers into the parks. I created three detailed doodle style illustrations and three hand drawn lettering pieces to go with them.

Defy extended the campaign to their sister companies Rockin’ Jump and Sky Zone too. The campaign consisted of emails, digital ads, banner ads, animated gifs, homepage banners and social media assets. The final art work can be seen here. It was great to work with this team again. I worked on another campaign in the previous year, it’s always nice to be asked back!

This commission has been one of my favorites this year. One because it was a fun subject matter – baked goods packaging doodle. Two because the internet and our global connectivity allows me to work with an independently ran bakery in Korea! The Korean bakery Scone Ccllim commissioned me to make a doodle for their packaged goods. The doodle includes their signature scones and other baked goodies. We were two people, both unable to speak the other persons language on the opposite sides of the globe. Using the Google translate app we were able to communicate just sufficiently enough to make this project happen! I love these times we live in. Such a fun project. Check out all the details, there are many!

Textbook NYC is a new coffee shop brand based in Brooklyn. The wanted to paint their entire space and asked me to design the characters and doodles to fill it. They also needed a logo and packaging design for cups, paper wraps, bags etc. This project was a labor of love. The building was measured and the doodles had to fill every space. This was challenging because measurements are not always accurate. Once the muralist started we had to fill many areas as we went. Seeing this unfold and the reaction from the public was awesome. Probably one of my favorite projects to date, this is one I am very proud of. The owners were amazing to work with and allowed me a lot of creative freedom. If you live in Brooklyn go check it out. Special thanks to Anna-Grace Walton & Josiah McCloud, the muralists who did an incredible job of translating my art into this giant mural.

Defy Extreme Air Sports Parks are extreme indoor adventure areas that offer a wealth of exciting one-of-a-kind attractions designed to push your limits, allow you to fly higher and just have tons and tons of fun. Catering to adults and kids, these parks are stretched out across the USA with 61 locations! They offer a range of attractions from Trampolines, Battle beams, extreme dodge ball, basketball, air tracks, kid specific jump areas, Ninja courses, parkour courses, stunt falls, trapeze and aerial silks, wall tramp and zip lines! Having visited one of the parks I can attest to how energy packed and fun they are.

Working with Fluid Studio, an agency out of Utah I created a range of illustrations and a logo to support the 2022 Summer “Play-cation” Pass marketing campaign. The illustrations were created to work alongside existing promotional photography for the park. Characters, elements and words were illustrated to demonstrate the high energy experience of the park. These illustrations were used for social media, emails, the Defy website, advertising, animated spots and in-store posters. I also created a set of stickers from the many characters I designed fro this project. This was a great project that matched my art style very well. Both Defy and Fluid Studio were a pleasure to work with.

I recently learned from the founder of Ballsy that the original product I design packaging for had now hit into the hundreds of thousands of sales. This blew my mind. The art I created is out there in many, many homes all over the world. More importantly, the instructional art I created is hopefully encouraging men everywhere to check themselves out for signs of testicular cancer. After all that is why I was so drawn to the project. To help raise money for testicular cancer awareness. With a percentage of each of those bottles going to charity the sales report was very good to hear. That all started back in 2020. Two years later I have designed a larger Holiday collection and a Valentine’s collection last year. For this year they invited me back. Yay!

The art direction was focused on the original bottle I design but this time applying it to a box. The doodle I created was enormous. Extremely detailed and had an over arching theme of love. It showcases a lot of characters. Mostly couples flirting, kissing and falling in love. It’s a jumble of hidden elements and fun discoveries. It’s the largest vector repeat pattern I have created to date. It was also used to create boxer shorts and socks. The final product looks great and as always, Ballsy took a lot of beautiful product shots. You can see all of the work I have created for Ballsy here and you can pick up the items here at their website.

In 2020 I was asked to design some packaging for Ballsy. A men’s hygiene company with a focus on raising awareness of testicular cancer. I created some packaging for their Christmas campaign and also their Valentine’s campaign. This year I was asked to return and design some more pieces for the 2021 campaign. It’s always awesome to be invited back to work on more items for a client. It usually means you did the job well the first time.

For 2021 I updated the ‘Jolly Jewels’ ballwash bottle packaging, the ‘Keep Your Balls Jolly’ gift box and the ‘Deck the Balls’ ball rub gift box. All of these products were available through the holiday season and featured heavily online and social media. The packaging continues the look and feel we established in 2020. It’s always great to work for a company with a positive message and a clear direction.

You can see the Ballwash Campaigns here.