Defy Extreme Air Sports Park
Defy Extreme Air Sports Parks are extreme indoor adventure areas that offer a wealth of exciting one-of-a-kind attractions designed to push your limits, allow you to fly higher and just have tons and tons of fun. Catering to adults and kids, these parks are stretched out across the USA with 61 locations! They offer a range of attractions from Trampolines, Battle beams, extreme dodge ball, basketball, air tracks, kid specific jump areas, Ninja courses, parkour courses, stunt falls, trapeze and aerial silks, wall tramp and zip lines! Having visited one of the parks I can attest to how energy packed and fun they are.
Working with Fluid Studio, an agency out of Utah I created a range of illustrations and a logo to support the 2022 Summer “Play-cation” Pass marketing campaign. The illustrations were created to work alongside existing promotional photography for the park. Characters, elements and words were illustrated to demonstrate the high energy experience of the park. These illustrations were used for social media, emails, the Defy website, advertising, animated spots and in-store posters. I also created a set of stickers from the many characters I designed fro this project. This was a great project that matched my art style very well. Both Defy and Fluid Studio were a pleasure to work with.