Minions x H&M Kids Collection
Illumination Entertainment and Universal Studios teamed up with global retailer H&M to create a North America Collection for kids. Nearly all of the art used for this collection came from a style guide I created earlier this year for Illumination. I created a core look in a style guide to support the release of the Minions: The Rise of Gru movie.
The art I created was really well utilized for this collection. I am really happy with the products because although it is core minions, it still has a fresh design aesthetic. I especially like the flock tee and the all over patterned sweater. You can see the entire collection on my portfolio page HERE. These products are available for purchase HERE at H&M. Many have already sold out, which I guess is good news.