Minions 2 – The Rise of Gru Style Guides 2020

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For the upcoming movie release of Minions 2 : The Rise of Gru I worked on several style guides during 2020. Originally the movie was due to release in the summer of 2020. Due to Covid19 the release date for the movie was pushed back until 2021. Style guides are designed to give vendors and partners worldwide an opportunity to use pre-approved art to create a wealth of product. The art in these guides can be used on everything from socks to large collections in well known retail stores.

Although the movie was delayed the guides were still used substantially around the globe. Universal NBC & Illumination entertainment partnered with many consumer product brands including: Zara, H&M, Walmart, Target, Funko, Mattel, Kohl’s, Hot Topic, Fisherprice, Bossini, Kiabi, Just Play, Nestle, Smiggle and Reebok. Creating hundreds of products, spanning the globe these guides were used extensively across all product categories. You can see the art and some selected product here.

I developed the creative direction on of the guides, creating graphics, mood-boards, patterns and icons. The art and production was supported by Lincoln Design Company, Tatiana Krasovski, and Vanessa Scott. Character art support was provided by Dan Bob Thompson, Red Central Agency and Sean Millard. The creative vision of these large scale projects can only be realized with this kind of super talented support.