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Minions 2 – The Rise of Gru Style Guides 2020

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For the upcoming movie release of Minions 2 : The Rise of Gru I worked on several style guides during 2020. Originally the movie was due to release in the summer of 2020. Due to Covid19 the release date for the movie was pushed back until 2021. Style guides are designed to give vendors and partners worldwide an opportunity to use pre-approved art to create a wealth of product. The art in these guides can be used on everything from socks to large collections in well known retail stores.

Although the movie was delayed the guides were still used substantially around the globe. Universal NBC & Illumination entertainment partnered with many consumer product brands including: Zara, H&M, Walmart, Target, Funko, Mattel, Kohl’s, Hot Topic, Fisherprice, Bossini, Kiabi, Just Play, Nestle, Smiggle and Reebok. Creating hundreds of products, spanning the globe these guides were used extensively across all product categories. You can see the art and some selected product here.

I developed the creative direction on of the guides, creating graphics, mood-boards, patterns and icons. The art and production was supported by Lincoln Design Company, Tatiana Krasovski, and Vanessa Scott. Character art support was provided by Dan Bob Thompson, Red Central Agency and Sean Millard. The creative vision of these large scale projects can only be realized with this kind of super talented support.

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Minions x H&M Kids Collection

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Illumination Entertainment and Universal Studios teamed up with global retailer H&M to create a North America Collection for kids. Nearly all of the art used for this collection came from a style guide I created earlier this year for Illumination. I created a core look in a style guide to support the release of the Minions: The Rise of Gru movie.

The art I created was really well utilized for this collection. I am really happy with the products because although it is core minions, it still has a fresh design aesthetic. I especially like the flock tee and the all over patterned sweater. You can see the entire collection on my portfolio page HERE. These products are available for purchase HERE at H&M. Many have already sold out, which I guess is good news.

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Ballsy + Movember Foundation

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I was honored to be asked to illustrate this amazing product for BALLSY. I designed a vector based doodle that wraps around the bottle. I also created two “ball” based characters and a “how to check yourself” info-graphic. This important brand are raising money in support of April being Testicular Cancer Awareness Month. For each sale of their Ballwash they donate to the Movember Foundation. Their range of healthcare and hygiene products encourage men to check themselves for any irregularities that may be an early sign of Testicular Cancer. This cancer is the most common cancer in young men! Supporting a brand like this is important to me. The product is available HERE.

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The Secret Life of Pets 2 x Castelbajac Golf Collection

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Illumination Entertainment and Universal Studios teamed up with designer brand Castelbajac to celebrate the release of Secret Life of Pets 2. Castelbajac is world renowned for his painted style of art and bold color choices. I was asked to work with Castelbajac to create the pets characters in this recognizable style. I created several pieces of art that were then made into patterns, icons and graphics. This art was then applied to two collections. One was a line of golfing apparel for adults and the other was developed for pets. The two lines were launched with a golfing tournament in Korea.

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Cartoon Network

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Recently I was very fortunate to work on some officially licensed Cartoon Network art for the hit TV show Adventure Time. I am a been a big fan of this show and it’s amazing character design. BMO has always been one of my favorite characters. So when it came to designing some apparel for the show I had to start with BMO. For most of the designs I kept a hand drawn feel to the art. I especially wanted to create a large doodle drawing encompassing all of the best characters. I also doodled many sayings and easter eggs from the show around the characters. Cartoon network selected three of my designs and for now they are being sold online. I’m hoping they will get picked up for some retail placement but we’ll see how they do. You can see more detailed images of the designs here.

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Fluffy & Agnes StyleGuide

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In 2019 I created a style guide for Illumination Entertainment’s Autumn/Winter Fluffy & Agnes consumer product collection. This Style Guide serves to offer graphics and character art to partners and vendors globally so that they can create unique products. Agnes & Fluffy are iconic characters from the Despicable Me movie franchise, recognized globally for their adorable relationship and the “It’s sooo fluffy” movie moment. I created the look, feel and direction of this entire guide. Working with designers, character artists and writers we created a seasonal guide. There are multiple pieces for this project in my portfolio section.

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