Blog

Hello. Welcome to my blog. This is where I post new projects and talk a little bit about my experiences with clients. If you are interested in any kind of commission please head over to the contact page.

Creator Toronto Modular Denim

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Creator Toronto has developed a modular denim jacket that allows wearers to change the back panel of their jacket to feature artists designs. This jacket was two years in the making and I was pleased to be invited to help last year. Creator sourced artists from around the globe to create the bespoke panels for the back of the jacket. I have five designs available and I hope to add more soon. Panels can be switched to match outfits, reflect moods or just to support an artist.

Creator launched this project recently via kickstarter and quickly raised their target amount. As I type this they have surpassed their target 3 times over and it doesn’t show any signs of stopping! Hopefully the popularity of the jacket means artists will be supported by this brand for many years to come. You can see all of my design here at my personalized profile on their store website. Right now you can support their kickstarter and get a jacket at a reduced price!

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Ballsy Valentine’s Day Branding

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Building on the success of my work with Ballsy for a limited edition line and a holiday line, I was asked to design some branding for the valentine’s collection. The collection consisted of a new Valentine’s body wash, a gift box set, boxer shorts, and socks. A pattern was created in keeping with my past branding, as well as a new cupid character. As always, Ballsy was an awesome brand to work with. They also took great photography and marketed the product really well. It’s always great to see my art on product but when brands present it so well it makes it all the better.

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Land O’ Lakes Character Design

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Land O’ Lakes approached me in early 2019 to work on a project for their Food Service division. Land O’ Lakes supplies dairy products to retail, kitchens and schools. I was asked to create a set of characters to encourage young people to make healthier choices when eating at school. I created 5 characters based on popular products that are made available to schools from Land O’ Lakes. Cheese, vegetables, fruit milk and mac n’ cheese were the products I was given to create characters.

The final characters were a broccoli Lucha Libre, a mac n’ cheese super hero, a cow professor , a family of cubed cheese and a dashing strawberry hero. These characters needed to be bright, bold and full of movement. Using the brand’s existing color palette I tried to make each character have an individual story. Launching in 2020, these characters were used to create posters, stickers, trading cards and other promotional items. Schools across America will have these characters adorning their cafeteria walls and kids will trade these cards. Hopefully it will encourage kids to eat better and add a splash of color to their dining experience.

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Brew Link Brewing 2020 Beer Can Designs

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Brew Link Brewing Company is an established brewery in the Indianapolis area. Back in 2013, I worked with Brew Link to establish their core branding (here) and ever since I have been designing their product packaging. This year Brew Link grew into two locations. They also ramped up their merchandise and I designed 6 new t-shirts for their tap rooms. Over the past 12 months they have released many new beers and I have designed cans for five new ones. Here are the details:

1. Lil Lucid Session IPA – a special India pale ale with heavy Citra and Mosaic hops.
2. How Now Brown Cow – a salted caramel brown ale, sweet and salty.
3. Stone Cold Hazy – a New England style I.P.A brewed with tropical blend of hops.
4. Peelin’ Alright – a classic America Wheat beer with a bunch of orange added.
5. Hole In One Blueberry Edition – a sour ale brewed with jelly donuts, blueberries and lactose.

With two venues and expanding into merchandise more heavily, we made a few less beers this year but the brews remained unique and fun. Designing for Brew Link Brewing is always awesome. The freedom they afford me as a designer is refreshing. Cheers to 2020 and here’s to looking forward to 2021 and new design opportunities.

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Ballsy Holiday 2020 Branding

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In early 2020 I was commissioned to work with Ballsy. A mens hygiene company with the goal of raising awareness of testicular cancer. I was extremely pleased to work on this packaging project because I feel it is an important goal to support. The original product I design was very well received and so recently Ballsy asked me back to work on their holiday 2020 branding campaign.

I designed a range of packaging, boxer shorts and web pages to support the Jolly Jewels and Keep Your Jewels Jolly branding campaign. The campaign is currently in full swing and you can support this brand here. I love when businesses return for more work based on the success of a past project. It’s really great to build these kinds of relationships. Ballsy is up there as one of my favorite brands to work with. You can see the whole collection here.

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Inktober 2020

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2020, what a year! This year I decided to partake in the Inktober project. Drawing one illustration per day for the entire month of October. These drawings are based on a list of prompt words made to help inspire creativity. I took part in this challenge in 2017 and you can see read about and see some of those illustrations here.

This year I did something a bit different, I asked my 4 year old and 8 year old to join me in the challenge. It was fun and their drawings were way better than mine. It was also a challenge to keep up with the days. We did smaller post-it note drawings this time and that made it a little more manageable. All in all it was a great experience and my kids thoroughly enjoyed it. If you would like to see the full set of illustrations and my kids work, follow me over at instagram.

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