Land O’ Lakes approached me in early 2019 to work on a project for their Food Service division. Land O’ Lakes supplies dairy products to retail, kitchens and schools. I was asked to create a set of characters to encourage young people to make healthier choices when eating at school. I created 5 characters based on popular products that are made available to schools from Land O’ Lakes. Cheese, vegetables, fruit milk and mac n’ cheese were the products I was given to create characters.
The final characters were a broccoli Lucha Libre, a mac n’ cheese super hero, a cow professor , a family of cubed cheese and a dashing strawberry hero. These characters needed to be bright, bold and full of movement. Using the brand’s existing color palette I tried to make each character have an individual story. Launching in 2020, these characters were used to create posters, stickers, trading cards and other promotional items. Schools across America will have these characters adorning their cafeteria walls and kids will trade these cards. Hopefully it will encourage kids to eat better and add a splash of color to their dining experience.View Full Post
2020, what a year! This year I decided to partake in the Inktober project. Drawing one illustration per day for the entire month of October. These drawings are based on a list of prompt words made to help inspire creativity. I took part in this challenge in 2017 and you can see read about and see some of those illustrations here.
This year I did something a bit different, I asked my 4 year old and 8 year old to join me in the challenge. It was fun and their drawings were way better than mine. It was also a challenge to keep up with the days. We did smaller post-it note drawings this time and that made it a little more manageable. All in all it was a great experience and my kids thoroughly enjoyed it. If you would like to see the full set of illustrations and my kids work, follow me over at instagram.View Full Post
I was honored to be asked to illustrate this amazing product for BALLSY. I designed a vector based doodle that wraps around the bottle. I also created two “ball” based characters and a “how to check yourself” info-graphic. This important brand are raising money in support of April being Testicular Cancer Awareness Month. For each sale of their Ballwash they donate to the Movember Foundation. Their range of healthcare and hygiene products encourage men to check themselves for any irregularities that may be an early sign of Testicular Cancer. This cancer is the most common cancer in young men! Supporting a brand like this is important to me. The product is available HERE.View Full Post
In 2019 I created a style guide for Illumination Entertainment’s Autumn/Winter Fluffy & Agnes consumer product collection. This Style Guide serves to offer graphics and character art to partners and vendors globally so that they can create unique products. Agnes & Fluffy are iconic characters from the Despicable Me movie franchise, recognized globally for their adorable relationship and the “It’s sooo fluffy” movie moment. I created the look, feel and direction of this entire guide. Working with designers, character artists and writers we created a seasonal guide. There are multiple pieces for this project in my portfolio section.View Full Post
Brew Link Brewing Company and I have been building a brand for the past few years. I have designed many cans and bottles for them and this year was no different (you can see some of last years here). Currently available in 8 states and winning awards for their unique beer collaborations, Brew Link is growing. Growing so much that this year they moved their tap room into a much bigger building that houses a tap room, restaurant and decked area. Over the past 12 months they have released many new beers and I have designed cans for five and bottles for a limited edition collection. Here are the details:
1. Lucid IPA – an India pale ale with Citra and Mosaic hops.
2. Vermillion Jack – a red India pale ale, mixing a red ale with a hoppy IPA.
3. Just One S’more – an Imperial milk stout with lashings of chocolate, marshmallows and graham crackers.
4. Apple Sauced – a farmhouse special ale infused with apple cider.
5. Pretty Pretty Awkward IPA – a milkshake style India pale ale with pineapple.
6. Limited Edition Ivory Stout bottles – The favorite brew has been remixed with rum, wine and bourbon barrel aging as well as a twist of orange, coconut and blackcurrant.
With moving venues and expanding we made a few less beers this year but the brews remained unique and fun. Designing for Brew Link Brewing is a pleasure. The freedom they afford me as a designer is refreshing. They work hard and push the envelope in the craft beer scene, I’m hoping 2020 will be another great year for this brand.View Full Post
Recently I designed a hand drawn doodle pattern for a pair of custom vans sneakers and a backpack. I designed a large scale doodle featuring typography and characters of all shapes and sizes. I wanted to use black and white for a good contrast of imagery, creating a striking look to the products. I wear Vans myself so getting a pair of custom vans with my art on them was pretty cool.View Full Post